I really don't care, I would actually be bothered if the video game industry villainies and used gay people as comic relief as it used to be, at the very least if you looks past the merchandise, it can be considered an evolution, albeit slow, is not like the sexuality of a video game characters matters in any way though, it is even better if video games characters didn't had any.
In a strange and brute way, it is not hard to see that albeit in their best interest, it is not hard to see how putting a gay character is a bold decision still, even if one might not recognize, stupid people still plague people who play video games, so wouldn't be a surprise how adding a gay character could backlash at a certain game.
Also, on a interesting note, Resident Evil Operation Raccoon City, a character, one of the soldier, not playable in the main game, but in the side games (He was the leader of the "heroes team" and since you play as the bad guy in Raccoon city.) he was reveled gay after a while of the game release, so yah there was an obvious market tool there, and not a very good one, so in cases like this, were there are actually marketing of a certain character being gay, with no reason whatsoever except to attract a few easy bucks, it is just plain stupid and most people won't care for.