That's actually the one part of Austria I have the least experience with (well, that and Vorarlberg... but even Austrians seem to forget about Vorarlberg.) But I think I know what purple cow you must mean - the one that really creamy chocolate comes from.
I've also heard the term "Landeier" applied to the country kids. :p They (and the families they come from) are actually really nice people, just somewhat different priorities in life. I'd go back if I had the chance.
Well, good luck with Aeon, with all those Natsus and Devil Jins and Xibas on the loose.