Pepsi vs. Coke 5

Which side?

  • Coke

    Votes: 36 48.6%
  • Pepsi

    Votes: 38 51.4%

  • Total voters
    74
the primary reason for Pepsi winning the blind tests is because it tastes sweeter, which most people tend to like. people choose the sweeter one.

however, that in and of itself does not determine people's general preference for one or the other. the reason? because the blind taste test is a very artificial environment that only measures the initial reaction and doesn't take into consideration other pertinent factors such as the sensation one has after drinking a whole can of the drink(s). it is suggested that many people prefer the aftertaste of Coke, but this is something that is less easy to identify when under this type of examination, because you're only really sipping the drink. some people tire of Pepsi's sweetness after a can or more. these things can help in explaining why Coke fails the sip test, but is still the #1 cola worldwide.

and sorry to say, but the power of suggestion through advertising and other means is not something you can really dismiss, or even escape unless you face the possibility with an open mind. and additionally, you taste with your eyes and your memory as support to your tongue and nose.

now everyone go and read "Blink" by Malcolm Gladwell.
 
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