Dr. Hates
Jerk.
And I disagree that Marvel and AE2012 or whatever shouldn't get preferential treatment. It's not like they just get it randomly, those games consistently put in the numbers for both entrants and number of viewers.
It's a matter of what constitutes preferential treatment. Should these be featured events? Absolutely, for precisely the reasons you mention. Should these be the only games wherein players' time is respected and things are run according to any semblance of a plan? Hardly.