Well... The current competitive, tournament community is... saturated with their own games. Right? You really can't pull them away from what they're already playing.
You need casuals and new players to come to tournaments... but I mean, there's no support structure. Forums like these aren't given shoutouts in the game. Frame data is buried in a menu and isn't explained or mentioned. There isn't even a fully comprehensive tutorial to get players into a competitive mindset much less get them into the real world.
There is Ranked online though. you can't see the face I'm making since it's the internet. it's a disgusted one
I have to wonder if any game out there gives hints about the offline scene. I lived in Vegas for 4 years and I didn't even know EVO existed. That isn't right.