Arcana Heart 3: Coming to US on PSN

So... I'm not quite sure what Arcana Heart is. Obviously it's a fighting game, but in truth, I'm not quite sure what the marketing schtick is all about. I'm assume with its pink colors and assortment of girl characters that the game was intentionally marketed towards girls (as there seems to be a lack of them in the fighting game scene) as an attempt to corner or expand a certain market. Of course, I have heard that this game attracts many male gamers for various reasons (much like Sailor Moon did and much like the new My Little Pony series does).

Still, I'm not quite sure I grasp the whole concept or idea behind the game.
 
@Windstar: Ignore the aesthetics and look at the game for the gameplay instead, if possible. If you want a "basic concept" of the game it's the homing mechanic. There's tutorials on youtube for it but beyond videos you're best off playing the game for yourself.

@CY: Stop buying so much shit then.
 
It was marketed towards people who like anime I guess. Though if you don't have some existing anime franchise backing you up you're pretty much doomed to failure. Which is a testament to how fun the game is because it wouldn't have survived a week otherwise.
 
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